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EST. 2020 · Medellín → Houston

SaborCol warehouse aisle stocked with Colombian food pallets

Import · Distribution · Export

Latin flavor, on American shelves. End to end.

SaborCol imports and distributes 50+ leading Colombian and Latin consumer brands to supermarkets, restaurants and foodservice across the United States — frozen, refrigerated and dry, under one roof.

Colombian products on a refrigerated supermarket shelf

Our story

It began with a shortage.

2020

When the pandemic hit, Texas ran out of Colombian product — and the kitchens that depended on it were left empty.

SaborCol closing a deal on the trade-fair floor

Ricardo · Founder

He ran his own restaurants and faced the same wall. So he stopped waiting and went straight to the source.

Sharing pandebono with visitors at the trade fair

What started as a favor between restaurateurs became a corridor.

Today SaborCol moves 50+ Colombian and Latin brands to supermarkets, restaurants, bars and bakeries across the U.S. — full cold chain and federal compliance, from port to shelf.

Alpina Yogo Yogo and Club Social — two of the brands SaborCol distributes

Brand portfolio

50+ Colombian and Latin brands. One distributor.

Postobón
Alpina
Zenú
Café Sello Rojo
Saltín Noel
Yupi
Margarita
Tosh
Crem Helado
Pony Malta
Harina P.A.N.

From Postobón to Alpina — the brands Latino families already trust, imported direct and delivered nationwide.

Flagship brands

PostobónPostobónSoft Drinks · 1904Manzana, Colombiana, Lux
AlpinaAlpinaDairy & Yogurt · 1945Arequipe, yogurt, kumis, cheeses
ZenúZenúDeli Meats · 1957Sausages, salchichón, hams
Harina P.A.N.Harina P.A.N.Corn Flour · 1960The arepa flour
Café Sello RojoCafé Sello RojoCoffee · 1933Colombia's #1 coffee
Crem HeladoCrem HeladoIce Cream · 1955Chococono, Drácula
SaborCol own-brand line — Cheese Tequeños and pandebono
Pandebono SaborCol, frozen, 6 units
Frozen · SaborCol

Pandebono SaborCol

$78.98 per case · 6 units · 12 units per case

Real wholesale pricing

By the case. No surprises.

Frozen

Mini Aborrajados Guayaba y Queso

$73.50

Su Sabor · 1 case minimum

Frozen

Empanadas de Carne

$58.00

SaborCol · 1 case minimum

Frozen

Maduros Farmers 24 lb

$41.00

24 lb · 1 case minimum

437 live SKUs in catalog · Tax-exempt resale ordering · Delivery from $500, or same-day pickup at regional hubs.

Aborrajados vallunos from the SaborCol frozen line

Own brands & private label

We also make what we distribute.

SaborCol

Frozen foods — empanadas, arepas, pandebono, natilla, 64 oz fruit pulps.

Del Campo Colombiano

Frozen produce — papa criolla, yuca, sancocho essentials.

Private Label

Manufacture under your own brand — UPC retail-ready line.

Loading docks and racking inside a SaborCol temperature-controlled warehouse

Cold chain

Three temperature zones. Zero third-party handoffs.

−4°FFrozen
38°FRefrigerated
AmbientDry

How it works

From Colombia to your shelf, in four steps.

01

Export from Colombia

Export documentation, regulatory compliance and cargo consolidation — handled at origin.

02

Customs Clearance — Florida

Customs entry and clearance at the U.S. port of entry — FDA prior notice and full release.

03

Into Our Warehouses

Temperature-controlled freight from port into Houston, Austin and Miami — frozen, chilled and dry.

04

Distribution to Clients

Direct-to-store delivery to supermarkets, restaurants, bakeries and distributors across the U.S.

National coverage

Sourced in Medellín. Operated from Texas. Delivered nationwide.

Houston · TX

Logistics Center · 11220 Ella Blvd — frozen, dry, packing, national dispatch.

Austin · TX

Corporate HQ + warehouse · 501 W Powell Ln — Texas distribution, bonded.

Miami · FL

Doral — dry warehouse (picking, cross-dock) and frozen warehouse.

Medellín · CO

Export office — source operations and quality control.

TexasFloridaCaliforniaGeorgiaNew YorkNew JerseyIllinoisArizonaNorth CarolinaLouisianaTennesseeOhioand 31 more states

Operations in numbers

Built on a track record buyers can verify.

50+Colombian & Latin brands
400+Catalog SKUs
6Operations centers
43States served
48HWholesale account setup
SaborCol team at Alimentec — Anuga Select Colombia

Credibility, not promises

Federal compliance, audited.

FDA RegisteredFSMAHACCPC-TPATUSDAMember AMCHAM Colombia

Exhibitor at Alimentec — Anuga Select Colombia 2026, Corferias, Bogotá (June 9–12): 37K+ trade visitors from 20+ countries. That's where the corridor begins.

In-store demo in the Latin grocery aisle
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SaborCol delivers the brands our customers ask for from Colombia — complete, on time, cold. The only distributor we do not double-check.

Junior's Supermarket McAllen, Texas · Customer since 2022

Open a wholesale account in under 48 hours

Let's talk about your next order.

+1 512 508 3346
sales@saborcol.com